On average, merely five in every hundred visitors of online stores actually purchase a product. Given the recent interest in this kind of personalization, i wanted to highlight some excerpts from something maurits kaptein and i wrote in 2010. Persuasion profiling how the internet knows what makes you tick. Adaptivity and personalization in persuasive technologies.
Experience economy persuasion profiling maurits kap. Maurits kaptein and dean eckles, doctoral students at stanford university, researched the effect of personalized persuasion at length. Read persuasion profiling how the internet knows what makes you tick by maurits kaptein available from rakuten kobo. Use features like bookmarks, note taking and highlighting while reading persuasion profiling. Such persuasion profiles differ from the personal recommendations we know and, sometimes love, from amazon and itunes, which are based on purchase patterns and behaviour on site, in that they are based on an understanding of our psychology rather than the relevance of a particular book or music track. Maurits kaptein explains how persuasion profiles will help create more effective messages and improve results. Finally, according to maurits kaptein, one of the authors of the fitness device study and founder of science rockstars, a company specializing in persuasion personalization, marketers are.
He discussed persuasionapi a solution science rockstars created and how it helps increase conversions. Persuasion profiling how you sell matters more than what you sell. Maurits kaptein and i have recently been thinking a lot about persuasion profiling estimating and adapting to individual differences in responses to influence strategies based on past behavior and other information. Part of the lecture notes in computer science book series lncs, volume 5726 abstract this study shows that peoples individual differences in susceptibility to persuasion, as implemented using the six persuasion principles proposed by cialdini 2, relates to their compliance to a persuasive request which is accompanied by a persuasive cue.
Sep 30, 2012 finally, according to maurits kaptein, one of the authors of the fitness device study and founder of science rockstars, a company specializing in persuasion personalization, marketers are. Persuasion profiling updates on the ongoing research and. Everyday low prices and free delivery on eligible orders. Free kindle book and epub digitized and proofread by project gutenberg. Covering many techniques and approaches for exploratory data analysis including effect and power calculations, experimental design, event history analysis, nonparametric testing and bayesian inference. Maurits kaptein inverstigates statistics, data science, personalization, online learning, persuasion, and marketing. In the context of book sales alone, authority as a persuasive. Maurits kaptein is one of the founders of persuasionapi, a company that provides customers with personalized online experiences. Persuasion in a world where facts dont matter about the author scott adams is the creator of dilbert, one of the most popular comic strips of all time. With help from students, weve been running experiments and building statistical models that implement persuasion profiling. Best persuasion books 51 books goodreads share book. The page is moderated by dean eckles and maurits kaptein to support their work on adaptive persuasive systems in general and persuasion profiling in specific. In a recent sitetuners webinar, science rockstars chief science officer maurits kaptein talked about how best to persuade people to act. My book called persuasion profiling is available both in english published may 2015, and in dutch called digitale verleiding.
Mar 28, 2017 traditional sales psychology is being updated for the digital age. To evaluate the external validity of this susceptibility to persuasion scale stps we set up a two week textmessaging intervention that used text messages. Existing systems identify and adapt to user preferences within a specific domain. How to pull in more customers with scarcity, reciprocity and more. Jan 07, 20 in the spirit of ideas worth spreading, tedx is a program of local, selforganized events that bring people together to share a tedlike experience. Maurits kaptein thompson sampling provides a solution to bandit problems in which new observations are allocated to arms with the posterior probability that an arm is optimal. This, despite the fact that in offline, brick and mortar stores more than twentyfive out of a hundred visitors make a purchase. Modern statistical methods for hci judy robertson, maurits. Add open access links from to the list of external document links if available. Persuasion profiling how you sell matters more than what. At the end of 2012, my first book called digitale verleiding since 2015 also available in english here was published.
Maurits scientific work on persuasion profiles and large scale online personalization has been published in leading journals such as the journal of interactive marketing. By outlining the factors that make us susceptible to persuasion, kaptein and team make it. Oct 05, 2012 finally, according to maurits kaptein, one of the authors of the fitness device study and founder of science rockstars, a company specializing in persuasion personalization, marketers are. A study of tailored persuasive text messages to reduce snacking. It was published at the end of 1817, six months after her death. Persuasion profiling, how the internet knows what makes you tick.
Incorrect book the list contains an incorrect book please specify the title of the book. This page contains both published and unpublished manuscript of research relevant for persuasion profiling. Make sure to order your copy here or in dutch, here. Persuasion profiling geschreven door maurits kaptein.
You can find an overview of my books at sorry, in dutch. After reading digital persuasion, you will know how it is done and understand why it works. Persuasion profiling in 5 questions persuasive technology. Maurits kaptein, pdeng tilburg university research portal. How the internet knows what makes you tick by dr maurits kaptein paperback softback, 2015 at the best online prices at ebay. Kaptein discusses novel research results on the individual effects of wellknown persuasion strategies, and discusses the ethical issues that arise in largescale personalization efforts. Kaptein and eckles 2012 report findings that the success of persuasion techniques in an online context can be partially explained by individual differences in personality constructs, such as the. But new work by maurits kaptein and dean eckles, doctoral students in. If the more general target behavior is book buying, then such a system may. This book critically reflects on current statistical methods used in humancomputer interaction hci and introduces a number of novel methods to the reader.
Download it once and read it on your kindle device, pc, phones or tablets. Scailable makes it easy for companies to put their data science, ai, and machine learning ml models in production. Communication and persuasion book by hovland britannica. The story concerns anne elliot, a young englishwoman of 27 years, whose family is moving to lower their expenses and get out of debt. Maurits kaptein 1983 is a scientist and entrepreneur. N1 includes bibliographical references pages 239245 and index. Finally, according to maurits kaptein, one of the authors of the fitness device study and founder of science rockstars, a company specializing in personalized persuasion, marketers are realizing that people are more than numbers. According a team of dutch researchers led by maurits kaptein. This post excerpts our 2010 article, a version of which was published as. Eindhoven university of technologyphilips research. The list is designed to be particularly helpful for marketers, entrepreneurs and leaders.
This research led hovland to an analysis of symbolic processes and to work in the field of computer simulation of human thought processes. Persuasion profiling gives you the unique opportunity to adapt your. However, this book focuses primarily on ecommerce not because this is the only interesting human behavior but because the infrastructure of ecommerce makes studying peoples behavior extremely easy. Persuasion profiling direct en eenvoudig bestellen uit voorraad bij managementboekenkopen. Futures and ethics of persuasion pro ling maurits kaptein1 and dean eckles2 1 technical university of eindhoven, eindhoven, the netherlands. Persuasion profiling kindle edition by maurits kaptein. Maurits kaptein is the author of digitale verleiding 3. Maurits kaptein heeft 16 functies op zijn of haar profiel.
Jane austens persuasion is julys book janes last completed novel won the vote. Maurtis kaptein s brand new book persuasion profiling is about the growing trend of personalized online shopping experiences. Published in 1817, jane austens persuasion appeared after the death of the beloved author. Persuasion profiling my book called persuasion profiling is available both in english published may 2015, and in dutch called digitale verleiding. Wat iedereen zou moeten weten over digitale technologie. Welcome to the brave new world of persuasion profiling wired. Best persuasion books books that help anyone selling anything do it more effectively. Currently it is used to group some of the work on persuasion profiling. We can debate whether or not it reveals the authors intimate life, but we should be able to. It is currently in its 5th print, and still going strong. Onderdeel van persuasion profiling e book maurits kaptein. In the spirit of ideas worth spreading, tedx is a program of local, selforganized events that bring people together to share a tedlike experience. How the internet knows what makes you tick 01 by dr. Persuasion heirs of watson island book 2 kindle edition by boone, martina.
Maurits kaptein spoke today at vint 2015 conference. Maurits kaptein discusses his work on online persuasion profiling and lifts the lid on some of the tactics used by companies with the most successful websites out there. Maurits kaptein and dean eckles, doctoral students at stanford. For the educated reader, kaptein still offers enough new insights and research to make this book the ideal crossover book. Other articles where communication and persuasion is discussed. Interactive persuasive technologies can and do adapt to individuals. He has been a fulltime cartoonist since 1995, after 16 years as a technology worker for companies like crocker national bank and pacific bell.
The book is also available in english under the title. Maurits kaptein department of methodology and statistics. To understand the fundamentals of persuasion and apply it to your own business, you need to talk with two people. In fact, maurits kaptein and i use this term, coined by bj fogg. Persuasion is the last novel fully completed by jane austen. Tedxhogeschoolutrecht maurits kaptein persuasion and why we fail to predict it. A highly entertaining read, requiring little marketing or psychology knowledge. Tedxhogeschoolutrecht maurits kaptein persuasion and. They set up an online bookstore as an experiment and encouraged customers to browse through and mark the books theyd like to purchase. The result is a vivid and clear introduction to the science and art of real time and personalized persuasion on the internet. The tool creates profiles of site visitors by tracking the persuasion principles and the content that an individual visitor responds to. Digital persuasion consumer digital insight 30 nov 2011 traditional sales psychology is being updated for the digital age. Use features like bookmarks, note taking and highlighting while reading persuasion heirs of watson island book 2. Persuasion profiling by maurits kaptein, 9789047008729, available at book depository with free delivery worldwide.